Comparison of Shopping Behaviors of Tourists According to Nationalities: The Case of Marmaris Tradesman

Abstract

Thanks to tourism attractiveness of different cultures that Turkey has also been the center of attraction in terms of tourism. Due to its natural and cultural characteristics, there are holiday opportunities for every culture and every economy. Tourism sector has become one of the sectors that give life to the economy. Especially, the variety of shopping and gift products is one of the forces that increase economic mobility. This study was performed in Marmaris having significant tourism potential of Turkey. The aim of the study is to make an intercultural comparison of shopping behaviors of tourists and to deal with the issue of Marmaris tradesman. In this context, structured interview was applied to the artisans in accordance with the study. The data obtained were analyzed through content analysis and suggestions were made for intercultural differences and product development.