Customer Satisfaction in Health Tourism Business (Comparison of Samsun and Sivas Province)

Abstract

Health tourism is a kind of tourism which is developing in certain countries and countries of the world. In the light of the fact that the richness of thermal resources in our country is important for the development of health tourism, health tourism enterprises were chosen as the research area and the results of the evaluation of the customer satisfaction and the comparison of the provinces were evaluated. The conceptual framework of the research carried out within this scope constitutes the concept of health, health tourism and customer satisfaction, while the sample of the study consists of health tourism enterprises in the provinces of Sivas and Samsun. In this study, survey method was used to collect data. SPSS 23 program was used for the analysis of the questionnaires which were used in the research. The collected data was transferred to SPSS. The data, frequency and percentage values of the variables were evaluated using arithmetic means. A significant difference was found between the province and the general customer satisfaction, enthusiasm and empathy factors. In general, the satisfaction levels of the customers in the health tourism enterprises were positive.