Determining the Services That Are Affective on Recommendations of Accommodation Enterprises: A Study in Alanya

Abstract

There are many studies that reveal the importance and impact of user reviews and ratings on various platforms on other users' travel decision. Research examining the impact of these ratings and ratings on the recommendation of the accommodation business are being done in the past few years and the number on the research is relatively limited. Accordingly, the purpose of this research is to determine the scores given for different criteria for the four- and five-star accommodation businesses operating in Alanya on the HolidayCheck.de website between 2009-2017, the level of effect on the recommendation and the most effective variable(s). To do that, Binary Logistic Regression has been applied to the ratings for the six criteria on HolidayCheck.de which were general condition, location, staff, food & beverage services, sportpool- entertainment and rooms. According to the results, the highest impact criterion was determined as food and beverage services and the lowest impact criterion rooms through the recommendation of accommodation establishments. The secondary effective criteria have been determined as general condition which includes child friendliness and disability friendliness.