Examination of Travel Profiles of Visitors within the Scope of Culture and Faith Tourism: The Example of Sille

Abstract

Understanding the travel behavior of visitors in a certain region is important in terms of revealing the profile of those who come to that region. New tourism plans can be created according to the determined travel profiles, and it will be possible to host more visitors in the region with applications. Purpose of the study; To analyze the electronic comments of visitors to Sille, which is an important center of culture and belief, and to contribute to the managers by offering suggestions to develop regional tourism. In this context, answers to six questions were sought in the study. The data used in the study consists of 618 electronic comments covering the years 2014- 2020 on the website named TripAdvisor. The comments were analyzed in a data analysis program called MAXQDA. As a result of the analysis, it was seen that the visitors were mostly of the "wise" type, and the visits were mostly made in "August" and with "family". While Sille's "proximity to the center" was the prominent positive opinion, "the restorations were bad" was the leading negative opinion. The most striking location has been the "Aya Elenia Church" and Sille has been mostly compared to the "Cappadocia" region.