Investigation of Domestic Tourism Demands and Tourism Businesses Managers’ Perspectives on Domestic Tourism in the Coronavirus (Covid-19) Process

Abstract

In this study, the demand of tourism of Turkey's domestic market and perspectives of tourism businesses managers for the domestic market and tourism was tried to be determined in the process and after of Covid-19. The data were collected from 650 participants from Turkey and 20 tourism businesses managers in Antalya and Bodrum between 15 March-01 May 2020 as online. Considering the prominent findings of the study, it was observed that 31,5% of 650 participants were ready to go on vacation immediately as response to the question of “Assuming that all travel restrictions were lifted on June 15, how soon would you take a domestic trip with flights?”. With this result in the study, it was suggested that tourism managers should give the necessary importance to the domestic tourism market by considering the demand and the prices should be revised in a way that the domestic market can benefit. On the other hand, it was observed that the managers of the tourism businesses stated that it was not right to increase the prices immediately after the crisis passed and that the necessary value should be given to the domestic market. The obtained results are considered to guide tourism practitioners in Turkey for the next few tourism seasons which are predicted to pass in the shadow of Covid-19 as of 2020.