A Research on The Determination of Visual Content on Food Business Websites

Abstract

Versatile applications in digital conversion along with marketing strategies come to the fore. The increasing frequency of use of food establishments today is due to the success of versatile applications. Websites of food businesses are very important for marketing. According to the related literature, it is possible to gather the visual content of these websites under four main headings; colors, typography, structure and visual objects. With this situation, which constitutes the starting point of this research, the website of the four most preferred food companies in the world was analyzed by content analysis method. The average length of stay on these websites, the average number of views of the web pages, the total number of words on the websites and hyper-text features were determined; visual content was accepted as the themes of the research with 4 main items and 36 items with sub-items extracted from the literature, and a checklist was created and coded according to these themes. According to the findings of four websites obtained from the research; it was determined that they applied visual content items such as the use of white space, the use of red-black, blue-green color combinations, the use of different fonts and the use of main messages on their pages.