A Research on the Applicability of Museum Visitor Experience and Destination Image Scales

Abstract

This study aims to determine the usability of Visitor Experience and Destination Image scales, which are generally accepted in the literature. The population of the study consists of individuals who visit museums in Kocaeli. The sample consists of individuals who visited Izmit SEKA Paper Museum. The data was collected by applying the purposeful sampling method and using a survey technique consisting of 5-point Likert type expressions. The collected data were analyzed using first level Confirmatory Factor Analysis (CFA) in the Lisrel 8.80 Statistics package program. Cronbach's Alpha coefficients of the scales were found to be 0.936 for the Visit Experience Scale (VIS) and 0.890 for the Destination Image Scale (DIS). Model validation of the scales was performed according to CFA analysis. As a result of the research, the Visitor Experience and Destination Image scales were approved for use in future studies.