Investigation of The Revisit Intention of The Russian Tourists in Terms of Demographic Variables

Abstract

Purpose of the study is to investigate the intention of the tourists visiting Alanya and Kemer region according to the demographic variables. In the research, field research from quantitative research methods was used. In this study conducted to reveal the perceptions of tourists visiting again, data were obtained from 364 tourists visiting Alanya and Kemer regions in Antalya. In the data analysis, t-test and ANOVA were used as well as descriptive statistics. As a result of data analysis, while the tourist perceptions of tourists visiting these regions were not different according to gender, marital status age and income status, there was a difference according to educational status and destinations. Graduates of education by level of education, the average revisit intention of the Kemer region as destination was higher.