Travel Motivations and Destination Choice: A Comparison Between Generations Y and Z

Abstract

The main purpose of this study is to investigate whether there is a difference between Generation Y and Generation Z in terms of travel motivation and destination choice. The study was conducted on 741 people residing in Balıkesir. In the research the quantitative research method was adopted and the questionnaire as data collection tool was used. Descriptive statistics (frequency, percent, mean, standard deviation) were used in the analysis of the data. In order to determine whether there is a statistically significant difference between Generation Y and Z in terms of travel motivation and destination choice, Independent Sample t test was applied to the data. Research findings reveal that internet and social media the most important source of information in their travel decisions both Y and Z generation participants. And also, for both generations the most important travel motivation is relaxation. The findings of the study, reveals that there are meaningful differences in terms of some factors affecting destination choice between Generation Y and Z.