The Importance of Development Agencies in City Branding as a Tourism Product: Case of İstanbul Development Agency

Abstract

Projects are needed to be produced in order to developing the cities and tourist destinations. One of the suppliers of these projects is development agencies. In this study, the city where the İstanbul development Agency is located, is examined for the enhancing the tourism potential, the sustainability of the contribution to the branding process and the importance for the development agencies of destinations. Also attempt to bring harmony between the results they achieve with the goals of the agency. İstanbul Development Agency has been selected as a case study to realize the objectives of the research. In this study, the Semi-structure interview technique, which is qualitative research method, is used. For this purpose, semi-structured survey form applied. In the descriptive analysis research, İstanbul Development Agency, contributes to increasing the tourism potential of the city, sustainable and branding the city. It is determined that, especially cooperating with the other companies, in the area, brings important innovations to branding the city and supporting lots of project, relating the subject.