An Evaluation of Using Social Media in Tourism Sector

Abstract

Tourism, which is a sector where people serve people, tries to adapt to the dizzying speed of technological developments. One of the important developments in this regard is that businesses develop internet-based marketing strategies and try to make effective use of social media in particular. Understanding the attitudes and behaviors of people who share their touristic experiences on social media and interact with other users in this media is important in terms of effective marketing strategies of both touristic destinations and businesses in these destinations. This importance also made it compulsory for tourism companies to use social media effectively. In this study, which aims to evaluate the impact and importance of social media on tourist decisions and is a compilation; although social media offers many advantages for the tourism sector, it is pointed out that there is a possibility of bringing some negativities due to lack of control and control. The fact that touristic destinations and tourism enterprises can use social media effectively also requires social media training in terms of inspection and control activities.