An Alternative Tool for Creating Value-Oriented Tourism Demand: Sister City Cooperations

Abstract

Adopting different management approaches during the tourism planning process determines the success and the ability to compete of destinations. Recently, more destinations adopt valueoriented and community-based tourism perspective in tourism development. This conceptual study examines the role of sister city collaborations in the process of creating value-oriented tourism demand. Sister city cooperations which have been little researched in tourism literature, may positively contribute to the tourism development process. In this context, some application suggestions were presented to local administrations, tourism organizations and other stakeholders of the destination in order to benefit more from sister city relations in terms of creating tourism demand.