In Turkey Tourism Faculties and Tourism Colleges Comparison of Mission and Vision Approaches in the Context of Strategic Management Approach

Abstract

In the research, it is aimed to determine the different and common points of the expressions in the mission and vision statements of the faculties and colleges that provide licensed tourism education of state and foundation universities in strategic planning. For this purpose, the research; A total of 52 faculties and colleges, including 41 tourism faculties and 11 tourism colleges, have been included, and have been analyzed in order to obtain detailed information about the mission and vision statements of tourism faculties and tourism colleges, and the descriptions have been tried to be described. In this context, the mission and vision statements reported by the tourism faculties and tourism colleges were analyzed using the document analysis technique, which is a qualitative research management. In the research, while emphasizing the mission statements of tourism faculties and schools of tourism, it was concluded that the emphasis was put on the vocational education of tourism and the transformation of tourism theoretical knowledge into practice. In addition, it has been observed that the mission and vision expressions determined by the tourism faculties and the schools of tourism within the strategic plans are largely parallel.