Destination Competitiveness in Tourism: A Comparative Analysis Between Alanya and Kemer Tourism Destinations

Abstract

The aim of this study is determining the competitive factors and comparing competitiveness factors according to demographic variables of visitors in Alanya and Kemer which is located in Turkey’s southern coast. The research data were obtained by applying a questionnaire to foreign tourists who made their holiday in 2019 summer season in Alanya and Kemer tourism destinations. According to the findings, it is seen that Kemer is more competitive in terms of physical environment and infrastructure and Alanya is more competitive in terms of touristic facilities and service quality. There is no difference between natural and cultural attractions and touristic services for both destinations. While hospitality is the most competitive factor of Alanya, it is seen that natural attraction is the most competitive factor of Kemer.