The Relationship Between Tourism Students 'Industry 4.0 Conceptual Awareness Levels and Technology Use Habits

Abstract

The concept of Industry 4.0 has been considered as a new approach with rapidly developing technologies focused on speed, efficiency, cost and innovation on the basis of production and marketing understanding (Soylu, 2018). When evaluated in this context, it is important to determine and develop the level of knowledge and awareness about Industry 4.0 in terms of monitoring the developing technology. In this context, the aim of this study is to reveal the relationship between tourism students' Industry 4.0 conceptual awareness levels and their technology usage habits. In this study, the data were collected in the 2019-2020 academic year at Sinop University School of Tourism Management and Hotel Management using the survey technique. Two independent samples t-test, variance analysis and correlation analysis were used to analyse the data. As a result of the research, it was determined that the Industry 4.0 conceptual awareness levels and technology usage habits of the students participating in the research differ in terms of various variables. In addition, a positive relationship was found between the Industry 4.0 conceptual awareness levels of the students participating in the study and their technology usage habits. Based on these results, suggestions have been developed to contribute to universities and the literature.