Evaluation of Web Sites of Travel Agencies with Health Tourism Authorization Certificate

Abstract

Today, we see that countries are trying to develop health tourism for reasons such as the desire to generate more income and spread tourism to 12 months. Our country also makes many legal regulations in order to get a higher share from health tourism. One of these is the requirement to obtain an international health tourism authorization certificate. In 2017, according to the Regulation on International Health Tourism and Tourist Health, travel agencies that will act as an intermediary in health tourism have to obtain a license to continue their activities. The purpose of this study is to examine the websites of travel agencies with health tourism authorization. In this context, the websites of 89 travel agencies with international health tourism authorization certificates were analyzed using content analysis method. As a result of the research, it was seen that most agency websites contain corporate information, service information and facilitating transactions, but not financial information such as price, package price.