Turkish Coffee in the Coffee Shop: A Study on Consumer Attitudes

Abstract

In this study, the change of coffee consumption in Turkey from the Ottoman period to the present day, as well as the changes that coffee shops have undergone, were discussed. Consumers' attitudes towards modern coffee shops, whose number is increasing day by day with the consumption of Turkish coffee, have been emphasized. In this study, it was aimed to determine consumer attitudes towards Turkish coffee consumption. In addition to this purpose, the focus was on determining consumer attitudes towards the presentation of Turkish coffee in modern coffee shops. At the end of the research, consumers ' attitudes towards Turkish coffee offered in modern coffee shops were revealed. Descriptive research method was used in the research and the data was collected through the survey, which is often used in social science research. The research was conducted with the participation of a consumer group of 396 people. As a result of the research, it was determined that the attitudes of women consumers towards coffee shops were lower. This effect was detected at a low level of impact. There was no change in terms of other demographic variables. The attitudes of consumers who think that Turkish coffee products are offered attentively and in accordance with traditions in coffee shops have been found to be higher.