The Effect of Education Level on Industry 4.0 Awareness: An Application in Hospitality Businesses

Abstract

This study, it was aimed to determine the effect of the education level of managers working in accommodation establishments in Nevşehir province on industry 4.0 awareness. In line with this purpose, data were collected using a survey technique with managers working in accommodation establishments in the province of Nevşehir in January-February 2021. Spearman correlation analysis was conducted to determine the relationship between the education level of the hospitality managers and the concept of industry 4.0, and multiple regression analysis was used to determine the effect of managers' education level on industry 4.0 awareness. As a result of the research, it has been determined that any increase in the education level of the hospitality managers causes an increase in industry 4.0 awareness with high power. Also, it has been concluded that the education level of the hospitality business managers has a positive effect on the industry 4.0 awareness.