Analysis of Destination Competitiveness Performance of Mediterranean Countries: An Application with MAIRCA and MARCOS Methods

Abstract

In this research, the destination competitiveness performances of these countries were measured by MAIRCA and MARCOS methods over the values of the Travel and Tourism Competitiveness Index (TTCI) components of 19 Mediterranean basin countries for 2019. According to the findings, it was observed that Spain, France, Italy and Portugal were among the top four countries with the highest destination competitiveness performance, while Tunisia, Lebanon, Bosnia and Herzegovina and Algeria were among the last four countries within the scope of both methods. In addition, it has been determined that the destination competitiveness performance values of
the countries within the scope of TTCI are more positively related to the destination competitiveness performance values of the countries determined by the MARCOS method compared to the MAIRCA method. Therefore, according to this result, it was concluded that TTCI can be better explained with the MARCOS method compared to the MAIRCA method.