The Other Face of Events: The Case of Olympic Games

Abstract

The Olympic Games which have made significant contributions to the promotion and marketing activities of the destinations has become a prominent event in countries’ efforts to create an image for many years. Also, developing thanks to Olympic Games, infrastructure and superstructure activities provide positive contributions to destinations. However, the financial responsibilities imposed on the host countries, the idle of the facilities after the games, and the fact that the Olympic Games did not fully meet the expectations in the recent years revealed the necessity of re-evaluating the Olympic Games. Therefore, this study is carried out in order to reveal the other effects of the Olympics by mentioning the negative aspects of the games rather than the positive effects of the Olympic games. For this purpose, in this study examining London, Rio and Sochi Olympic Games was analyzed web pages, annual reports and related articles by using archivedocument analysis. The result of this study, it was revealed that the negative effects of Olympic games should not be ignored.