An Investigation on Festival Perception and Satisfaction: The Case of Adana and Antalya Film Festival

Abstract

Since the activities are generally accepted as a tourist attraction, many destinations try to organize events at national and international levels. Festivals that contribute to the promotion of destinations, the development of the image and the economic and social benefits are among the most important activities. With this research, the perception of the festival and satisfaction levels of the participants who visited 24th International Adana Film Festival and 54th Antalya International Orange Film Festival were determined. For this purpose, a survey was conducted with the random sampling technique during festival times and a total of 800 people were reached, 400 people in each festival. As a result of the CHAID analysis conducted within the scope of the research, it was found that the variable that best predicts festival satisfaction is individual and urban benefits; in terms of demographic variables, age was found to be the best predictor variable. In addition, it has been found that the dimensions of the festival perception, which affect the satisfaction of the participants, differ in the International Antalya and Adana Film Festivals. While social and cultural benefits and individual and urban benefits were effective on the satisfaction of the International Adana Film Festival, only individual and urban benefits were effective in the International Antalya Film Festival.a