Content Analysis of Gastronomy Museums' Website in Turkey

Abstract

The aim of this study is to investigate gastronomy museums' websites in Turkey in terms of various variables. Research population consisted of all gastronomy museums in Turkey. 27 gastronomy museums have been evaluated and 21 gastronomy museums which have websites have been examined. Content analysis was used through the website evaluation form. While the websites contain a lot of information in terms of promotion, the information regarding the promotion of the destination is limited. While the communication channels are included within the scope of customer communication, the rate of social media accounts on the website is low. In addition, it has been concluded that the websites of gastronomy museums are insufficient in terms of media relations, corporate identity and design. Gastronomy museums, which are considered as part of gastronomic events, are an important attraction for destinations. As the tourists examine the websites before visiting gastronomy museums, it is recommended that the gastronomy museums make their websites more effective and manage them.