Identifying the Tourist: A Research Based on Domestic Tourist Profile

Abstract

Learning the profiles of tourists visiting a destination will provide important tips for destination marketing and help establish tourism and promotion policies. The purpose of this study is to profile local tourists visiting Amasya, a destination developed as part of cultural tourism. In the study surveys were conducted against 576 domestic tourists visiting Amasya via convenient sampling. The research found out that local tourists were young, educated, living in the surrounding counties, visiting Amasya with their own vehicles and having one-day visit. It was also found out that they are happy with their visit, tend to recommend what they experience, but even if they have time, they say that they will not consider staying longer, which is a problem to be addressed to increase tourism revenues.