Determination of Features Attracting Foreign Tourists in Istanbul-Beyoğlu Area by Youth and Solution Proposals

Abstract

İstanbul, Turkey is from the city's most famous and important. Among the reasons why it is so important are its geographical feature, cultural richness and its characteristics such as being the unifying bridge between Asia and Europe. Also, it has gained an important place in the world as it hosts many societies and cultures. İstanbul is a city that can accept tourists with its four-season tourism diversity. In this study, it is aimed to determine the features that attract the attention of tourists around İstanbul-Beyoğlu from the eyes of young individuals between the ages of 18-25. In this direction, six questions were asked to the participants using the quantitative data collection method. It was carried out with the participation of 14 participants in total. Looking at the purpose of the study from another perspective, the reason why İstanbul-Beyoğlu region is important and curious for foreign tourists can be explained as the evaluation by young people between the ages of 18-25. However, according to the answers obtained as a result of the study, the historical texture of Beyoğlu and its surroundings should be preserved. However, today it is thought to be destroyed instead of protecting it. Also, it has been stated that with its changing profile, its historical texture and atmosphere today have changed a lot. However, it has been concluded that positive results can be achieved with the use of social media in terms of advertising and being the subject of literary works.