A Research on Evaluation in Terms of Design and Content of Destination Websites

Abstract

The aim of the research is to reveal content and design features that should be on the destination web sites and evaluate the destination websites according to these characteristics. The study is important in terms of revealing content information and design features of destination websites which is an important source of information for potential tourists. The research data were obtained by an evaluation form consisting of 43 items including 30 items and 13 designs using descriptive survey model. Content validity of the evaluation form was obtained by taking experts’ opinions. Then, the official websites of Istanbul and Barcelona, two of the most attractive tourist cities of Turkey and Spain, were evaluated in terms of content and design. According to the results of the research, it is revealed that two destination websites have different features in terms of both content and design. According to the evaluation form, the Barcelona website in terms of content and Istanbul website in terms of the design were found more appropriate.