Evaluation of Ecotourism Activities with Perspective in Promotion Brochures

Abstract

The purpose of this research; identifying the status of ecotourism activities in the promotional brochures of the provinces. For the purpose of the study, the official websites of the Republic of Turkey Ministry of Culture and Tourism and Provincial Directorate of Culture and Tourism have been reviewed and Turkish promotional brochures of the provinces have been reached. The brochure of 69 provinces was reached and 12 provinces could not be reached. The analyzes were performed on a total of 69 promotional brochures between 18.03.2019-26.03.2019. According to the data obtained; 31 provinces provide ecotourism in their brochures. Ecotourism activity, which is the most frequently mentioned in the brochures; is water tourism. The least involved ecotourism activity is; balloon tourism. Among the specific ecotourism types, the most used activity in the promotion was snowboarding. It was determined that most of the provinces did not include any ecotourism activity in the promotional brochures except the ecotourism activities which were taken as basis in this study. Giresun is the province that has the most ecotourism activity.