The Destination Image and Destination Personality of Kuşadası from the View of Tourism Guiding Students: The Case of Aydın Adnan Menderes University Faculty of Tourism

Abstract

Competition between destinations is increasing. In terms of marketing, the image and personalities of the destinations play an important role in the preferability of these destinations. Tourist guides play an important role in tourists' perception of destination image and destination personality. Therefore, how tourist guides perceive the image and personality of the destination is thought to be as important. From this point of view, the main purpose of the study is to reveal the relationship between destination image and destination personality of Aydın Adnan Menderes University Tourism Faculty Tourism Guidance Department students. In this study, data was collected from all students who are continuing their education in Aydın Adnan Menderes University Tourism Guidance Department. In this study, a questionnaire was used as data collection technique. According to the demographic characteristics of the students, it was revealed that there were significant differences according to the class of study. As a result of the correlation analysis between destination image dimensions and destination personality dimensions, a statistically significant relationship was found between all destination image dimensions and all destination personality dimensions.